Research and Planning - Music Videos

SONG: SAIL - AWOLNATION

 

ANAYSIS;

The song I have chosen for my music video is SAIL by AWOLNATION. The song was released on the 4th January 2011. It was in the top 100 songs of 2011 and has been my personal favourite song for a long time.

 

The song uses deep bass reverb and gives a surreal impression which is a perfect gateway to get creative with my video idea. The song blends electric rock with alternate rock whic gives a Funk styled feel.

 

Meaning/Concept;

The meaning to the song itself is a tough one to decifer. The artist (Aaron Bruno) has never specifically said what the true meaning behind the lyrics are. Many have speculated that the song is about suicide but he has denied this. My interpretation is the the song is that of teenage rebel or even rebeling against the establishment. The idea of killing yourself to save the government some problems later on. But the actual sound of the song gives off a sinister tone that I want to play around with in my music video.

 

Imagery;

My song has no real associated imagery to go along with it, with every use of the word "sail" there is a smooth sound that gives off the impression of sailing on the sea.

 

Narrative;

The narrative of the music videos follows Aaron Bruno (the lead singer) as he walks around a house investigation illuminati symbols. It is a mystery which fits the tone of the song. The song howver doesn't have clear narrative in the lyrics.

 

Genre/Style;

The song genre is alternate electric rock. It gives en ery tone.

 

Pace;

The song is at 119bpm which is fairly slow in terms of alternate rock. The picks up towards the end to the finish.

 

Duration;

The song lasts 4:19mins.

 

THE ARTISTS IMAGE AND REPRESENTATION;

Clothing/Costumes; AWOLNATION don't have a specific costume style like most groups or solo artists. So there image relies on the lead singer rather than clothing statement.

 

Make - up; There is no real make up shown, the singer is male so other than touch up there isn't a clear make up image.

 

Tone of exsiting videos; The tone of other AWOLNATION songs are surreal and different. They are cleverly made.

 

Locations in existing videos; Due to the creative force behind the other exsiting videos. The locations can be anywhere the team want. In SAIL the location is a creepy house.

 

Concepts/narratives; The story doesn't follow a clear narrative structure. There is unclear concepts and ideas behind the lyrics