Monday, 3 December 2012

Key Marketing After Viewing Youth In Revolt


Looking at the poster and seeing the film after I can tell you that the poster does not show the film off as it should, The film is about Micheal Ceras character liking a girl and the only way to win her heart is to become a badass. So in the film he takes on a alter ego and changes his look etc. The poster however doesn't show his alter ego or at all hint towards it. In the film the love interest is a christian and is quiet and well spoken and the poster makes her seem like a bad girl when she is not. The genre was slightly clear, the poster shows it is a romance, which it is but the poster makes out it is a action film when it is a comedy the poster doesn't show that. When I remake the poster I will make sure the comedic value is shown. The tagline of the poster is cleaver but only to a older audience and the target audience is a younger market which makes no sense. To conclude the poster shows us a completely different film, the key things are there such as genre and plot but the poster does not do the film justice

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